Hilary McHale is an award-winning Canadian brand designer and creative director. She specializes in strategic brand systems and visual identities.

A selection of work done between 2022-2026

Abstract geometric design with orange, yellow, red, purple, and cream colors, featuring half circles, a wavy line, and floral shapes.

Website and publication for NorQuest College’s ten-year strategic plan.

Open book with colorful bold letters spelling 'STAND OUT IN HERE' on white background, next to a blue page with the text 'ARE YOU READY TO'.

Visual identity and publication to position the City of Leduc’s Sports Tourism as a thriving and multifaceted hub.

A digital illustration featuring a person sitting on a building rooftop against an orange gradient sky with clouds. The person wears a red jacket, purple pants, orange shoes, and a baseball cap. Elements include a video game controller, speech bubbles with a heart, stars, and a stylized sun, all with bold lines and bright colors.

Illustration, visual identity and merchandise to celebrate NorQuest College’s 60th anniversary.

Three posters on a concrete wall featuring diverse people and the text 'Explore More at the Core.' a white bicycle leaning against the wall and a blurred person walking past.

Transforming NorQuest College’s bookstore into a trendy, community-centred retail space.