To celebrate NorQuest College’s 60th anniversary, I developed a bold, playful visual identity that honours the institution’s evolution while looking ahead to the future. At the heart of the design is a custom illustration built into the shape of “60,” with the “6” representing our past and the “0” pointing toward our future. The illustration is rich with symbolic elements—historic nods like our old logo and projectors, present-day innovations like virtual reality and esports, and icons that reflect our values, such as an Indigenous-styled flower and a globe symbolizing our international community. The layered, retro-inspired illustration style and use of gradients create a sense of depth and celebration, aligning with our brand’s energetic tone. I also created a simplified wordmark for broader use, ensuring scalability across digital and print applications. The design system allows flexibility to repurpose illustration elements for different media, while maintaining a cohesive, engaging anniversary identity.

Client: NorQuest College
Creative direction + design: Hilary McHale