We Are Who We Include

A full visual refresh of NorQuest College’s 2030 strategic plan, designed as a clear, engaging visual narrative.

Developed a flexible campaign language built around five geometric forms, each representing a core focus area. The system scales seamlessly across print and digital, creating consistency while allowing for expressive, modular storytelling.

Art directed a custom photoshoot across campus and downtown Edmonton, bringing real staff and learners into the work. The imagery adds texture, energy, and a strong sense of place, grounding the strategy in lived experience rather than abstraction.

The result is a confident, human-centered expression of the strategy, designed to resonate with its audience and carry across multiple touchpoints with clarity and impact.