Explore more at The Core

The NorQuest College bookstore was transformed into The Core, a vibrant retail destination that reflects campus culture and fosters community pride. The space combines branded merchandise, books, and tech with an inviting environment for shopping, socializing, and events. With a distinct identity connected to the larger college brand, The Core integrates local vendors and socially responsible partners while enhancing the student experience and driving revenue.

Role
Creative Director + Designer

Client
The Core, NorQuest College

Services
Visual Identity, Merchandise + Apparel, Interior Design + Signage, Illustration, Print Materials, Digital Assets

Comparison of two logo designs with the text 'The Core' in black and white, one on a dark background and one on a white background.
Interior of a modern retail store with a seating area, clothing display, checkout counter, and decorative plants.
Two large posters on a concrete wall with the words "Explore More at the Core" and images of diverse young people. One man on the left, and a woman in red on the right. A white bicycle leans against the wall beneath the left poster, and a person walk
Red and white illustrated collage featuring cityscape, trees, and cartoon characters, with text such as 'Aspire,' 'Norquest,' 'Downtown Edmonton,' and 'Transform Your Future.' Includes a character with a drink, a pizza slice, and various doodles and
White mug and notebook with red and white Norquest-themed illustrations on red and beige backgrounds.
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