NorQuest College Brand Refresh

This project reimagined the college’s visual identity to reposition the brand with a bold, contemporary perspective—shifting perception and setting it apart within the post-secondary landscape. The approach challenged traditional academic aesthetics, creating a system that feels distinctive, accessible, and reflective of the college’s evolving identity.

The resulting work—recognized with an Award of Merit from the Association of Registered Graphic Designers (RGD)—focused on building a strong sense of belonging through a refined colour palette, highly accessible typography, a distinctive photography style, and a more legible, scalable logo. The system is unified through clear, consistent guidelines designed for flexibility and long-term impact.

Role
Creative Director + Designer

Client
NorQuest College

Services
Visual Identity, Print Materials, Media Campaign + Digital Assets

Abstract geometric pattern with large circles, squares, and semicircles in purple, orange, red, yellow, and white colors.
Comparison of old and new college logos for NorQuest College, with the old logo on the left labeled 'OLD,' and the new logo on the right labeled 'NEW.' The logos feature a stylized abstract design with a red circle, a red quarter circle, and a yellow
Two brochures with colorful abstract geometric designs on a red background, featuring shapes like circles and rectangles, with the text "Our brand" and the Norquest College logo.
Open magazine pages on an orange table displaying colorful graphics and text about purpose, community, accessibility, and design elements.
A billboard with a red background featuring two smiling women, one wearing a gray shirt and the other in red, promotional message 'See yourself here,' and the Norquest College logo.
A graphic representation of community college engagement featuring a phone displaying two smiling students, with colorful blocks that say 'Your community college' and a photo of a man in a red hoodie.
Four vertical banners for Norquest College with bright red backgrounds, displaying college branding, student images, and educational program information.
Two male models wearing red T-shirts with college branding, one facing forward and the other showing the back with colorful text, and a set of branded purple pens and a pen case on a red background.
Business cards with colorful geometric designs and a personal contact card from Norquest College.